Search Engine Marketing

I can't see my ads!
1. Which keyword did you search for? 2. What time did you search for it? 3. Which Browser/Engine did you search for it?   There can be seve...
Thu, 19 Jun, 2014 at 11:13 AM
Why is my Search account underspending?
A daily budget has been set for your campaign, but it is consistently not hit. The campaign is considered under-spending. An under-spending campaign means...
Thu, 19 Jun, 2014 at 11:13 AM
What is "Limited by Budget"?
A campaign status that's used when your daily budget is lower than the recommended amount. Ads in such a campaign are regularly not showing as often...
Thu, 19 Jun, 2014 at 11:13 AM
What is Clickthrough Rate (CTR)?
https://support.google.com/adwords/answer/2615875?hl=en&ref_topic=24937 A ratio showing how often people who see your ad end up clicking it. CTR...
Thu, 19 Jun, 2014 at 11:13 AM
What is Impression Share?
Search impression share: The impressions you’ve received on the Search Network divided by the estimated number of impressions you were eligible to receiv...
Thu, 19 Jun, 2014 at 11:13 AM
What is Conversion Tracking?
https://support.google.com/adwords/answer/6308?hl=en&ref_topic=24937 A conversion occurs when a click on your ad leads directly to a behav...
Thu, 19 Jun, 2014 at 11:13 AM
What are the Keyword Match Types?
Keyword Matching Options PurpleClick uses matching options with your keywords to help control which searches can trigger your ad. For example, we could u...
Thu, 19 Jun, 2014 at 11:13 AM
What kind of Landing Page can I use?
https://support.google.com/adwordspolicy/answer/1310892?hl=en What's the policy? The destination URL is the URL that loads when a user clicks y...
Thu, 19 Jun, 2014 at 11:13 AM
The display URL is not a page I have on my website. Will I get an error?
https://support.google.com/adwords/answer/2616010?hl=en&ref_topic=24936 Display URLs are meant to appear in your ad to give people a clear idea of...
Thu, 19 Jun, 2014 at 11:13 AM
What is "Tagging"? Do I need to do it
In order for Analytics to display details about your AdWords keywords and costs, you must do one of the following: Enable Destination URL auto-tagging. ...
Thu, 19 Jun, 2014 at 11:13 AM