A campaign status that's used when your daily budget is lower than the recommended amount. Ads in such a campaign are regularly not showing as often as they could.
- A campaign can have the status "limited by budget" appear in the status column of the campaigns table. This status indicates that your budget is lower than the recommended daily budget.
- When your budget is below the recommended amount, it means that our system predicts that your budget cannot accommodate all of the traffic available for your keywords and other campaign targeting settings. To make sure that your budget lasts throughout the day, our system will slow down how often your ads appear. Ads in the campaign can still appear, but might not appear as often as they could.
- A campaign that's limited by budget can still be successful and help you meet your business goals. However, the status indicates that there might be opportunities to gain more exposure if you're able to increase your budget.