Key Takeaways

Digital Technologies Are Challenging The Old Paradigm Of Retail 
The growing percentage of retail revenues driven by eCommerce and the influence of digital technologies on consumer behavior and expectations means the retail store experience is poised for a digital transformation. 

Enter The Digital Store: A Digitally Enhanced Retail Experience 

Today, a mix of technologies are coming together to digitally enhance the retail store. This report outlines how omnichannel initiatives and technology advancements are affecting retail store operations as well as in-store customer service and engagement today and the opportunities for tomorrow. 

The Path To Digital Store Success Is Strewn With Obstacles 
Retailers are still looking for iron-clad business cases -- undeniable lifts in incremental revenues -- to understand which technologies to begin piloting or which experimental initiatives to roll out extensively. The truth is that clear success stories are still hard to come by.