You may choose to create either 1) Animated OR 2) Non-Animated


For consistency, it’s recommended to construct 1 design theme/type in either 1 option. 


Most updated: https://support.google.com/adwordspolicy/answer/176108?hl=en 


Technical requirements

Non-animated image ads
File type
  • .JPEG
  • .JPG
  • .PNG
  • .GIF
File size
  • 150 KB or smaller
Image size
  • Vertical rectangle: 240 x 400
  • Mobile leaderboard: 320 x 50
  • Banner: 468 x 60
  • Leaderboard: 728 x 90
  • Square: 250 x 250
  • Small square: 200 x 200
  • Large rectangle: 336 x 280
  • Inline rectangle: 300 x 250
  • Skyscraper: 120 x 600
  • Wide skyscraper: 160 x 600
  • Half-page: 300 x 600
  • Large leaderboard: 970x90
  • Large mobile banner: 320 x 100
  • Billboard: 970 x 250
  • Portrait: 300 x 1050
See sample image sizes


Animated image ads
File type
  • .GIF
File size
  • 150 KB or smaller
Image size
  • Banner: 468 x 60
  • Leaderboard: 728 x 90
  • Square: 250 x 250
  • Small square: 200 x 200
  • Large rectangle: 336 x 280
  • Inline rectangle: 300 x 250
  • Skyscraper: 120 x 600
  • Wide skyscraper: 160 x 600
  • Half-page: 300 x 600
  • Large leaderboard: 970x90
  • Large mobile banner: 320 x 100
  • Billboard: 970 x 250
  • Portrait: 300 x 1050
See sample image sizes
Animation length and speed
  • Animation length must be 30 seconds or shorter
  • Animations can be looped, but the animations must stop after 30 seconds
  • Animated GIF ads must be 5 fps or slower


HTML5 ads
File type
  • .ZIP

A ZIP file may contain any of the following file types:

  • .CSS
  • .JS
  • .HTML
  • .GIF
  • .PNG
  • .JPG
  • .JPEG
File size
  • 150 KB or smaller
Image size
  • Banner: 468 x 60
  • Leaderboard: 728 x 90
  • Square: 250 x 250
  • Small square: 200 x 200
  • Large rectangle: 336 x 280
  • Inline rectangle: 300 x 250
  • Skyscraper: 120 x 600
  • Wide skyscraper: 160 x 600
  • Half-page: 300 x 600
  • Large leaderboard: 970x90
  • Large mobile banner: 320 x 100
  • Billboard: 970 x 250
  • Portrait: 300 x 1050
See sample image sizes
Supported features

Important

  • Only HTML5 ads created with Google Web Designer are supported.
  • Assets in the ZIP file can be any combination of the supported file types. See the “File types” section in this table.
  • All images used in HTML5 ads must be local images, not referenced images, and should be part of the assets that comprise the ZIP file.
  • Only tap components are supported. Videos and maps are not supported.
  • Only Google web fonts are supported. Other web fonts are not supported.
  • For environment target actions, timer and multiple exits are not supported.
  • Expandable ads are not supported.
  • Local storage methods cannot be used in HTML5 ads.